There’s never been a better time to be a small business owner. Thanks to the internet, it’s possible to reach new customers anywhere in the world.
But, figuring out where to get started is always tough. Most likely, you’ll be launching your program with a modest and minimal marketing budget—you don’t have the same luxury as a large company to run tests for the sake of experimentation. When you invest in a marketing strategy, you need to make sure that your campaigns are cost-effective and guarantee results.
You also need to invest in marketing programs that stand out from the oversaturation of messages that your audience is seeing on a day-to-day basis. According to the 2019 Edelman Brand Trust Survey, a majority of consumers report that they prefer to make purchases from trusted, familiar brands.
That means, when finding new growth opportunities for your business, your marketing needs to be creative. These techniques can help your small business find its next best customers: